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“Our consultancy has worked with Dr. Sam for many years. Our value to our clients is understanding the “the thing behind the thing.” We need to dig deeper, and Dr. Sam’s skill and experience have proven invaluable to our process… again and again. He not only helps us uncover deeper consumer insights and understanding, he also contextualizes these findings in a way that helps us stitch together strategies that are uniquely compelling and whose results are powerful. That makes him a very valued partner to us.”
— Ted Pulton, Principal, Faith Popcorn's BrainReserve "I’ve been a brand strategist for nearly twenty years. I’ve seen A LOT of market research. Dr. Sam Cohen’s approach might simply be the best. His ability to unlock deep human truths with ANY target audience (from pregnant millennials to young people with diabetes to nephrologists) is not only fascinating to watch, but yields some pretty mind-blowing action items for my brands. And it strengthens my relationship with my clients. When we have Dr. Sam on the team, we go from being 'the agency,' to being the trusted partner who knows their brand best. When it comes to emotional insight research, positioning research or creative evaluation research, he’s our first choice. Our clients love him. If you’re looking for a partner who can deliver common sense results that still leave you saying 'OMG, that’s brilliant,' then you’re looking for Dr. Sam." — Stephanie Ouyoumjian, Director of Strategic Planning, DDB San Francisco “Dr. Sam’s approach is truly unique and yields powerful insights that will compel the marketing team to think differently about how to better connect the target to the brand. I’ve tapped Dr. Sam for some of the most difficult marketing challenges and he has always provided a fresh, yet solid, category and consumer understanding, that has proved to be invaluable.” — Michael Angelovich, SVP, Global Planning Director, Publicis Worldwide “We have commissioned Psychologics to help us better understand the underlying needs that customers have for our products. The use of Psychologics’ services has enabled us to develop impactful communications that stress the relevant benefits of our products. Whether your company plays in a mature or newly emerging market, you will need to understand what truly motivates your target audience and where your product fits in. We have found that Marketing Research, Product Management, Sales, and Advertising Agency personnel can all benefit from the services that Psychologics has to offer.” — Chris Mosso, Director, Research and Analytics, Corporate Marketing, Integra |
"Now, as Director of Account planning at a healthcare agency, I call upon him to bring greater understanding to the complex dynamic of physicians, the medicines they prescribe, and the patients they treat. His work has resulted in stronger, more relevant and more persuasive communications. We are a smarter and more creative agency for it."
— Tom Groves, Director of Account Planning, Cline Davis & Mann “Psychologics has been a very valuable resource in the development of our table wine brand portfolio. They provide us with consumer insights that we do not hear with traditional forms of consumer interviewing.” — Gerry Glasgow, V.P. and Chief Marketing Strategist, E&J Gallo |