Geri Mazur was Director of Strategic Planning at Saatchi & Saatchi Consumer Healthcare when she met Dr. Cohen almost 15 years ago. Working closely with him, she discovered how important it is to understand unconscious motivations as a driver of behavior and how that can positively impact the way a brand is marketed. For example, this kind of work for Pfizer’s Detrol helped her reshape the advertising campaign into one of the most highly recognized campaigns in the DTC category and win a Gold Effie for her work.
Geri has extremely broad therapeutic experience: Cardiovascular, GERD, Overactive Bladder, Vaccines, Insomnia, Erectile Dysfunction, Smoking Cessation, Multiple Sclerosis, Obesity, Osteoporosis, Pain, Cancer.
Prior to Saatchi & Saatchi, Geri was Director of Strategic Planning at Porter Novelli Public Relations and Associate Research Director at Scali, McCabe, Sloves. On the consumer side, her experience includes Food, Travel, Financial Services, Automotive, Electronics, Pets, OTC, HBA.
In addition to providing strategic insight, Geri is a trained moderator and brainstorm facilitator. Over the years, she has helped clients in a wide variety of categories, from non-profits to pharma, chicken to cruises, solopreneurs to multinational companies and just about everything in between. She is an innovative thinker who quickly grasps complex marketing situations and develops out-of-the box solutions.
Geri graduated SUNY at Stony Brook and has completed graduate work at Rutgers and Fordham. A great lover of architecture and design, she holds a degree in Interior Design from Parson's School of Design.
Geri has extremely broad therapeutic experience: Cardiovascular, GERD, Overactive Bladder, Vaccines, Insomnia, Erectile Dysfunction, Smoking Cessation, Multiple Sclerosis, Obesity, Osteoporosis, Pain, Cancer.
Prior to Saatchi & Saatchi, Geri was Director of Strategic Planning at Porter Novelli Public Relations and Associate Research Director at Scali, McCabe, Sloves. On the consumer side, her experience includes Food, Travel, Financial Services, Automotive, Electronics, Pets, OTC, HBA.
In addition to providing strategic insight, Geri is a trained moderator and brainstorm facilitator. Over the years, she has helped clients in a wide variety of categories, from non-profits to pharma, chicken to cruises, solopreneurs to multinational companies and just about everything in between. She is an innovative thinker who quickly grasps complex marketing situations and develops out-of-the box solutions.
Geri graduated SUNY at Stony Brook and has completed graduate work at Rutgers and Fordham. A great lover of architecture and design, she holds a degree in Interior Design from Parson's School of Design.