Sherri has been with Psychologics since its inception (even had a say
in naming the company). She met Dr. Cohen when she was at Saatchi & Saatchi
where they worked on numerous projects together. After spending 12 years in
various research and planning roles for several large advertising agencies she
decided to venture out on her own and consult for the clients and friends she
had developed over the years. She has spent the past 18 years as a key member
of the Psychologics team as the strategic arm of the organization with an
emphasis on strategy and actionability.
Her expertise in positioning/strategic development, coupled with her Psychologics training, has provided clients with a well-rounded assessment of brand/creative strengths, weaknesses and opportunities. Over the past 8 years she has also become proficient in the use of Archetypes as a vehicle for better understanding existing brands as well as a means of leveraging new opportunities. Sherri has been involved in extensive domestic and international projects and is well versed in cultural nuances. She has designed and conducted all types of qualitative assignments (i.e., psychologically based in-depths, focus groups, mini groups) across a wide spectrum of categories and consumer groups, with extensive experience in Pharmaceuticals, OTC Medications, HBA’s, Food, Alcoholic Beverages and Children’s Media, Products and Toys.
She is also experienced in quantitative design, methodologies and analysis. Key clients have included P&G, Eli Lily, Bayer, Amgen, Sanofi-Pasteur, Pfizer, Binney & Smith, Glaxo-SmithKline, Saatchi & Saatchi, Clorox, Warner Lambert, Colgate Palmolive, JW Thompson, Grey Advertising and Sesame Workshop.
Her expertise in positioning/strategic development, coupled with her Psychologics training, has provided clients with a well-rounded assessment of brand/creative strengths, weaknesses and opportunities. Over the past 8 years she has also become proficient in the use of Archetypes as a vehicle for better understanding existing brands as well as a means of leveraging new opportunities. Sherri has been involved in extensive domestic and international projects and is well versed in cultural nuances. She has designed and conducted all types of qualitative assignments (i.e., psychologically based in-depths, focus groups, mini groups) across a wide spectrum of categories and consumer groups, with extensive experience in Pharmaceuticals, OTC Medications, HBA’s, Food, Alcoholic Beverages and Children’s Media, Products and Toys.
She is also experienced in quantitative design, methodologies and analysis. Key clients have included P&G, Eli Lily, Bayer, Amgen, Sanofi-Pasteur, Pfizer, Binney & Smith, Glaxo-SmithKline, Saatchi & Saatchi, Clorox, Warner Lambert, Colgate Palmolive, JW Thompson, Grey Advertising and Sesame Workshop.