We are a market research company made up of psychologically trained professionals, dedicated to revealing the underlying motivations of consumer behavior.
In a marketplace where parity among brands is commonplace, it is imperative that you fully understand the rational, conscious mind of the consumer as well as the unconscious determinants that affect brand choice.
Psychologics can assist your company in a variety of ways including:
· Understanding your own brand identity and the core rationale behind your customer's choices and buying habits.
· Reaching potential consumers who benefit from your brand, but who have not yet committed to a specific provider.
· Formulating methods of securing consumers who currently utilize competitor's brands.
Our Founder & President, Dr. Sam B. Cohen, earned a Master and Doctorate in clinical social work and an Advanced Certificate in Psychoanalytic Theory and Practice. He has over 24 years of market research experience to his credit. He has appeared in numerous publications including the Wall Street Journal, The New York Times and New York Magazine. He has also appeared on NBC's "The Cutting Edge in Advertising" and "The Early Show" on CBS.
Our client list includes leaders from a multitude of industries, including Fruit of The Loom, Kellogg's, Young & Rubicam, Toyota, Microsoft Corp., Pfizer, Turner Broadcasting, Coca-Cola, Pizza Hut, Proctor and Gamble, Special Olympics and more.
Click here for a complete Client List
In a marketplace where parity among brands is commonplace, it is imperative that you fully understand the rational, conscious mind of the consumer as well as the unconscious determinants that affect brand choice.
Psychologics can assist your company in a variety of ways including:
· Understanding your own brand identity and the core rationale behind your customer's choices and buying habits.
· Reaching potential consumers who benefit from your brand, but who have not yet committed to a specific provider.
· Formulating methods of securing consumers who currently utilize competitor's brands.
Our Founder & President, Dr. Sam B. Cohen, earned a Master and Doctorate in clinical social work and an Advanced Certificate in Psychoanalytic Theory and Practice. He has over 24 years of market research experience to his credit. He has appeared in numerous publications including the Wall Street Journal, The New York Times and New York Magazine. He has also appeared on NBC's "The Cutting Edge in Advertising" and "The Early Show" on CBS.
Our client list includes leaders from a multitude of industries, including Fruit of The Loom, Kellogg's, Young & Rubicam, Toyota, Microsoft Corp., Pfizer, Turner Broadcasting, Coca-Cola, Pizza Hut, Proctor and Gamble, Special Olympics and more.
Click here for a complete Client List