Sherri has been with Psychologics since its inception (even had a say in naming the company). She met Dr Cohen when she was at Saatchi & Saatchi where they worked on numerous projects together. After spending 12 years in various research and planning roles for several large advertising agencies she decided to venture out on her own and consult for the clients and friends she had developed over the years.She has spent the past 10 years as a key member of the Psychologics team. Her expertise in positioning/strategic development, coupled with her Psychologics training has provided clients with a well rounded assessment of brand/creative strengths, weaknesses and opportunities. She has designed and conducted all types of qualitative assignments (i.e. psychologically based in depths, focus groups, mini groups) across a wide spectrum of categories and consumer groups, with extensive experience in HBA’s, Pharmaceuticals, OTC Medications, Food, Alcoholic Beverages and Children’s Media, Products and Toys. She is also well versed in quantitative design, methodologies and analysis. Key clients have included P&G, Eli Lily, Binney & Smith, Glaxo-SmithKline, Saatchi & Saatchi, Clorox, Warner Lambert, Colgate Palmolive, JW Thompson, Grey Advertising and Sesame Workshop.