Dr. Karen Kiemel is a Senior Associate at Psychologics. She received a B.S. from the University of Wisconsin-Madison in Psychology. Advanced degrees comprise a M.A. in Advertising, a M.A. in Clinical Psychology, and Ph.D. in Developmental Psychology from Michigan State University. 

Dr. Kiemel’s professional experiences entail working as a Research and Planning Manager at McCann Erickson-Detroit and as an Assistant Professor of Advertising at Appalachian State University. Additional experiences include conducting psychotherapy as well as implementing and analyzing qualitative and quantitative research within the realm of psychology, advertising, and health care.

At Psychologics, Dr. Kiemel’s work involves moderating, analysis, and positioning. Her areas of expertise include archetypical evaluation and unconscious consumer motivational analysis. Experiences at Psychologics encompass a variety of product and service categories including pharmaceuticals, health care, liquor, restaurants, toothpaste, and children’s products. Specific brands on which Dr. Kiemel has worked include (among others) Netflix, Enablex, Crayola, Metamucil, Chambord, Smokey Bones, Splenda, Suprane, and Marshfield Clinic.