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Our method of analysis consists of the use of custom designed projective
techniques that are used to help consumers to reveal emotionally powerful
unconscious as well as conscious thoughts, feelings conflicts, wishes and defenses.
These proprietary techniques; dream work, archetype insight technique, covert
imagery, personification, etc. are each employed to reveal what a consumer
would not be able to share in regular focus group’s or one-on-one’s.
The difference is that our techniques allow for the projection of what is normally kept
hidden by repression. It remains repressed because it may not be as acceptable to the
respondent or to those around him.
The Psychologics trained moderator is able to explore what is revealed by the techniques
in such a way that we learn what really drives consumer behavior.
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