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ONE ON ONE INTERVIEWS:
Reveals Brand Identity Choices |
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Our proprietary method of in-depth interviewing,
The Psych Map®, is based on accepted
theory and interviewing techniques that are
in standard usage in clinical psychology. A
consulting clinical psychologist conducts
individual interviews with the target consumer.
The technique allows for the understanding of the
conscious rational reasons people give for using a
product in terms of the unconscious, emotional needs
that underlie behavior.
Click here to learn more about
The Psych Map® and our other proprietary techniques |
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| PSYCHOLOGICALLY ORIENTED FOCUS GROUPS: |
Our focus groups, conducted by psychologically trained moderators, allow us to interact directly with respondents for the purpose of learning their deeply held beliefs and emotions. Through the use of proprietary techniques we are able to explore the underlying psychological motivations of the respondents.
In addition, our moderators are trained to observe non-verbal responses such as body language, gestures, smiles, frowns, and other signals, which may carry information that supplements (and, on occasion, even contradicts) the verbal response.
Each focus group is run by duel moderators with specific skills and objectives. One is trained to analyze the unconscious or non-verbal responses. The second moderator is adept at eliciting content and takes into account the rational responses. These unique psychologically oriented focus groups yield richer, more meaningful information than typical market research firms can provide.
We can obtain deeper levels of meaning, make important connections, and identify subtle nuances in expression and meaning.
A significant portion of our business is done though telephone consultations with businesses around the world. Few companies have access to a staff of psychologically trained professionals with over 20 years in market research.
A telephone consultation with Psychologics can provide valuable insight regarding your company’s:
Customer Base
Brand Identity
Advertising or Marketing Campaigns
New Business Pitches
And more
| TV & PRINT ADVERTISING ANALYSIS: |
Advertising works, but to what degree depends largely on the ability to understand both the conscious and unconscious needs of your customer. We’ve demonstrated time and again that our experienced application of analysis, insight and action delivers quantifiable results for our clients.
We believe advertising is not just about reaching the most people. It’s about reaching and moving the right people to act. Psychologics examines your current print & television advertising and provides psychological insight along with an actionable plan that other media consultants cannot offer.
| NEW BUSINESS PITCHES PRESENTATION ANALYSIS: |
Our unique blend of psychological training and business acumen allows us to provide rare insight into both brands and potential clients.
The most important part of your business presentation is the connection you make with your audience. However, you must understand your audience before you can connect with them.
Our consultants have the education and training to provide insight into the psychodynamics of what your client or potential clients needs from you before you make your business pitch.By helping you understand the client’s unconscious needs, we enable you better position yourself to acquire new business or improve and existing business relationship.
| EMPLOYEE & MANAGEMENT COACHING: |
Our coaching programs were devised to help employees and managers at all levels reach their full potential.
Choosing a coach or consultant for your business can be daunting. Most consultants do not have the formal training in interpersonal relations needed to effectively understand employee behavior and traditional therapists may lack the corporate skill set.
We have the business acumen and the psychological training to identify unconscious motivations that ultimately affect productivity.Here are some of the issues that our psychologically trained business coaches can assist your employees, managers and executives with:
Conflict resolution
Stress reduction
Opening lines of communication
Confronting personal issues
Psychologics is a full service qualitative research company. We offer complete project management assistance. Our Project Coordinator, Pat Campbell will assist you with your recruiting needs, facilities issues and much more.
We are available when you have a question, to advise and recommend, and we adjust to your schedule and your unique needs. Utilizing our project management services will increase your productivity by allowing you to concentrate on what you do best.
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