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Dr. Sam Cohen’s research has been
instrumental to our brand strategy and
creative work. The insights uncovered by
Dr. Cohen’s approach have been profound.
He makes sense of what is really going on
with consumers-what they cannot tell you
directly, or don’t even know themselves. He
also provides the framework and interpretation
to make them usable to strategists, creatives, and marketers.”
Fritz Grutzner
Senior Vice President, Brand Strategy
Lindsay, Stone & Briggs |
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Dr. Sam brings a rare depth of insight to the work we do, jam-packed with profound psychological and cultural observations. He’s never failed to blow me away. We have worked together since 1997 in the beer, fast food and lingerie categories. Can’t wait to get him on the case again.”
Colin Drummond
Group Director, Cognitive and Cultural Studies
Crispin Porter + Bogusky
“Dr. Sam Cohen has an uncanny ability to probe respondents and identify the key characteristics that are critical in developing an emotional and powerful Brand strategy.”
John Kiley
Kiley Marketing, Inc.
“Dr. Sam Cohen and Psychologics did great work for the brands I was responsible for at Proctor & Gamble, the Clorox Company and Autoweb.com. Their techniques uncover subconscious consumer emotion in a way that is impossible with other techniques such as focus groups, surveys, or even home visits. And I’m trying to figure out how to use them at my current company! I highly recommend “Dr. Sam” and his team.”
Cary Rosenweig
Vice President and general Manager
Quickbooks Payroll, Intuit
“We had identified several barriers that consumers were tripping over when considering our client’s luxury brand. Using conventional qualitative methods, all we could reveal were rational excuses that concealed the real issues. The Psychologics team applied their approach and got straight into the emotional underpinnings that revealed the true barriers. Without their help, we would have continued to apply the same old solutions hoping for different results.”
Christopher Owens
Brand Planning Group Head
The Richards Group
“Having worked with the Psychologics team on a number of challenged brands, I have come to rely on them to deliver the breakthrough consumer and customer insights that can provide critical inputs for both brand and marketing strategies that have the potential to truly transform my clients’ market position.
Their unique approach coupled with a rare ability to translate qualitative feedback into actionable insights is a winning combination in my book.”
Amy O’Brien-Bird
CEO and Cofounder
The Epitome Group
Dr. Sam’s approach is truly unique and yields powerful insights that will compel the marketing team to think differently about how t better connect the target to the brand.
I’ve tapped Dr. Sam for some of the most difficult marketing challenges and he has always provided a fresh, yet solid, category and consumer understanding that had proved to be invaluable.”
Michael Angelovich
SVP, Global Planning Director
Publicis Worldwide
“Sam’s work has added depth and insight to our creative development. His work is both provocative and inspiring. We know we can count on him to help us dig deeper into the hearts and souls of customers.”
Allison C. Smith
SVP, Director
Professional Strategic Planning
Saatchi & Saatchi Healthcare
“Psychologics has been a very valuable resource in the development of our table wine brand portfolio. They provide us with consumer insights that we do not hear with traditional forms of consumer interviewing.”
Gerry Glasgow
Vice President-Marketing
E&J Gallo
“Dr. Cohen is a valuable partner in helping us see behind people’s eyes and get at their underlying emotions and motivations and in our understanding the subconscious determinants of choice.”
Barry Krause
President
JWT
“I have had the pleasure of working with Dr. Cohen and his company for over 13 years. In my former capacity as an account planner at consumer advertising agencies, I learned that their was virtually no category, from cereal to telecommunications, to which Dr. Cohen could not bring unique and powerful insights into our customers lives.
Now, as director of Account planning at a healthcare agency, I call upon him to bring greater understanding to the complex dynamic of physicians, the medicines they prescribe, and the patients they treat. His work has resulted in striner, more relevant and persuasive communications. We are a smarter and more creative agency for it.”
Tom Groves
Director of Account Planning
Cline Davis & Mann
“Our job is to help client marketers find even more ingenious ways of creating emotional closeness to their brands, and overall brand confidence. Across many different product and service categories Psychologics has helped us understand why people prefer the brands whose actions and iconography make them feel emotionally close to the brand, and confident it can deliver.”
Patrick O’Hare
EVP Managing Partner
Grey Worldwide
“We have commissioned Psychologics to help us better understand the underlying needs that customers have for our products. The use of Psychologics’ services has enabled us to develop impactful communications that stress the relevant benefits of our products.
Whether your company plays in a mature or newly emerging market, you will need to understand what truly motivates your target audience and where your product fits in. We have found that Marketing Research, product Management, Sales, and Advertising Agency personnel can all benefit from the services that Psychologics has to offer.”
Chris Mosso
Director, Market Research and Analysis
Baxter Anesthesia & Critical Care
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